After taking over Koncept in June 2023, we rebuilt its PPC structure, eliminated wasted ad spend, optimized underperforming listings and aggressively expanded the catalogue.
When we started working with Koncept in June 2023, the business already had demand and a strong product category — but the Amazon account was operating far below its potential.
PPC lacked structure, advertising spend was being wasted, many ASINs were receiving limited exposure, listings were under-optimized, and the catalogue was significantly smaller than the opportunity available to the brand.
PPC lacked structure, advertising spend was being wasted, many products had limited exposure, listings were under-optimized and catalogue expansion was restricted.
We rebuilt the advertising structure, optimized listings, improved budget allocation and created a systematic catalogue expansion strategy.
Koncept moved from approximately $2.06M in annual sales to $24.83M, while net profit increased to $7.36M in 2025.
From $2.06M to $24.83M in annual sales.
The transformation did not happen in one spike. It compounded year after year.
We began working with Koncept in June 2023. The account had substantial untapped potential, but its existing PPC, catalogue and listing strategy were preventing efficient scale.
Once the advertising structure, listing optimization and catalogue expansion started working together, the account moved into an entirely different revenue range.
Koncept had already reached more than $13M in annual revenue, yet the account almost doubled again the following year.
With almost five months of the year still remaining, the account had already generated more sales than the entire 2024 figure.
The business had products and demand. What it lacked was the infrastructure required to turn that potential into scale.
PPC campaigns lacked proper structure and strategic direction.
Significant advertising spend was being wasted across campaigns.
Budget was not being allocated effectively across products and opportunities.
Many ASINs were receiving inadequate exposure and visibility.
Listings and creative content were under-optimized.
The catalogue was too small relative to the opportunity available.
There was no clear system connecting catalogue growth, listing optimization and advertising.
We rebuilt the account around a more structured and scalable growth system.
The existing advertising setup lacked organization.
We rebuilt the PPC structure from the ground up. Campaigns were organized more deliberately, keyword targeting became more strategic, budgets were allocated according to opportunity, and wasted spend was continuously identified and reduced.
Instead of simply running ads, we built an advertising system designed to give the right products and keywords the exposure they needed.
Increasing advertising spend alone does not create profitable growth.
We continuously reviewed search terms, campaign performance, keyword relevance, product performance and budget allocation.
Low-value spend was reduced while more resources were directed toward products and opportunities capable of generating additional sales.
Advertising can generate traffic. But the listing has to convert it.
We optimized product titles, bullets, images, keyword coverage and listing content to improve both discoverability and conversion.
As the catalogue expanded, new listings were built with the same optimization principles from the beginning.
One of the biggest limitations in the original business was catalogue size.
We continuously identified and launched additional ASINs, creating new revenue streams while reducing the business's dependence on a small group of products.
Today, Koncept has approximately 65 active ASINs.
With almost five months of 2026 still remaining, Koncept had already generated more sales than its entire 2024 figure and had already produced approximately $3.94M in net profit.