How Dice Dozen transformed a stalled Amazon business into a profitable, consistently reordering brand — reaching 15% TACoS on low-ticket products.
When Dice Dozen came to us six months ago, the brand was at a standstill.
Inventory sat still on Amazon's shelves, margins had all but disappeared, and the client had lost confidence in the channel.
What was once viewed as a growth opportunity had become a source of frustration — products weren't selling, advertising wasn't converting, and there was no clear path back to profitability.
Our job was not to simply increase traffic. It was to understand why the account had stalled and rebuild the system around profitability.
Rather than assume the problem was one thing, we took a diagnostic approach to identify exactly where the listings, catalog structure and advertising strategy were leaking value.
Multiple relevant ASINs were operating in isolation, splintering reviews and diluting the social proof available to the product family.
The listings lacked stronger comparison and brand storytelling elements needed to help shoppers understand the product family.
Advertising was not built around the economics of low-ticket products, making profitable clicks significantly harder to achieve.
We executed a focused, multi-layered fix — repairing the catalogue first, strengthening conversion next, and then recalibrating PPC around the economics of the products.
Multiple relevant ASINs had been operating in isolation, splintering review counts and diluting social proof.
We merged them under a single parent listing, pooling reviews and strengthening the perceived credibility of the product family.
Stronger Social ProofWe added comparison modules so shoppers could evaluate variants side by side and attached a compelling brand story to every ASIN.
These upgrades strengthened the buying experience and unlocked cross-selling between products within the family.
Better ConversionLow-cost products are notoriously difficult to advertise profitably. Every click has to work hard.
We redesigned campaign structure, tightened targeting, controlled wasted spend and built bidding around the unit economics.
15% TACoSSix months in, the account looks nothing like it did at the start.
Within three months, we brought TACoS down to 15% — a benchmark that is genuinely difficult to hit in the low-ticket category.
Six months after the engagement began, inventory is moving consistently and the business is operating from a significantly stronger foundation.
Reorders are now happening every month, with order quantities climbing with each cycle — a clear signal that demand is compounding.
The brand has returned to profitability at the SKU level, transforming the account from a stalled channel into a sustainable business.
Turning around a stalled Amazon brand isn't about a single fix — it's about identifying the right levers and pulling them in the right order.
For Dice Dozen, that meant repairing catalog structure first, strengthening the conversion story next, and only then optimizing the advertising engine.
When the foundation is right, profitability follows.
The biggest growth opportunities are often hidden inside the account you already have.
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