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AMAZON CASE STUDY

VALBOUREN
LABS

From $0 to $766K+ in Annual Sales

Built From Scratch. Scaled 5.5× in the First Full Year. Valbouren Labs launched its first products on Amazon on August 8, 2024 and began working with Passionate Network the following month.

$0 → $766K+ Annual Sales
5.6× Launch-period growth
18,822 Units sold in 2025
01
Building From Scratch

Scaling an existing Amazon brand and building one from scratch are two very different challenges.

Valbouren Labs came to us shortly after launching. The products went live on August 8, 2024, and we began working together in September 2024.

At that point, the brand had almost no Amazon history. No meaningful organic rankings. No mature PPC data. No established sales velocity. No proven system for acquiring customers consistently.

Instead of inheriting an existing growth engine, we had to create one.

During the remaining months of 2024, the focus was on learning the market, identifying converting search terms, building ranking momentum and establishing a reliable advertising structure.

The objective was never simply to launch a product. It was to build an Amazon business capable of growing beyond the launch.

PHASE ONE

From Launch
to $137K+

2024 was about building the foundation, generating data, proving the model and establishing the momentum required for the next stage of growth.

2024 · Launch Period

From Launch to Proof

$137,277
Product Sales · August 8 – December 31
Orders 3,122
Units Sold 3,506
Working Relationship September 2024
2025 · First Full Year

Turning the Launch Into a Business

$766,711.25
Product Sales · Full Calendar Year
Orders 16,811
Units Sold 18,822
Growth ~458%
REVENUE GROWTH
Launch Period → First Full Year
+458%
THE CHALLENGE

There Was No Existing
Growth Engine.

We were not optimizing years of Amazon history. We were creating the infrastructure, data and momentum needed to make a new brand scalable.

02
Establishing Momentum

When Valbouren Labs launched, there was no historical performance to fall back on.

Every important question still needed an answer:

Which keywords would convert?
Which campaigns deserved more budget?
Where could we gain organic visibility?

We also needed to determine which search terms were wasting spend, what messaging would improve conversion, and how aggressively the account could scale without damaging efficiency.

The first few months were therefore about building data and momentum.

Campaigns were launched and refined, customer behavior was monitored, search-term performance was analyzed, and the strongest opportunities were identified.

THE STRATEGY

What Drove
the Growth

Four connected areas helped transform a new Amazon account into a scalable business.

01

PPC Built for Discovery First, Scale Second

With a completely new account, the initial advertising objective could not simply be lowering ACOS. We first needed Amazon to tell us where demand existed.

Campaigns were structured to discover converting search terms, understand customer behavior and identify the keywords capable of supporting long-term growth.

02

Building Search Visibility From Zero

A new product starts with virtually no organic presence. Paid advertising therefore had another important job: helping establish relevance and sales history on the right search terms.

As sales velocity increased, the focus shifted toward stronger visibility across those searches rather than permanent dependence on paid traffic.

03

Continuous Listing Optimization

Launching a listing is only the beginning. As traffic and customer behavior generated more information, product positioning continued to evolve.

Content, keyword targeting and listing presentation were treated as an evolving part of the growth strategy.

04

Scaling What the Data Proved

Instead of scaling too quickly, we first gathered data, identified winners and then allocated more resources toward the opportunities demonstrating stronger performance.

This allowed the account to move from experimentation into increasingly confident growth.

THE JOURNEY

From $0 to
a Scalable Business

August 8, 2024

Products Launch on Amazon

Valbouren Labs enters Amazon with no established sales history, ranking history or mature PPC data.

September 2024

Passionate Network Begins Working With the Brand

We begin building the advertising structure, analyzing the market and establishing the foundation for long-term growth.

August – December 2024

Launch Period Generates $137K+

The account closes its initial launch period with 3,122 orders, 3,506 units sold and $137,277 in product sales.

2025

First Full Calendar Year

Valbouren Labs scales to $766,711.25 in product sales, with 16,811 orders and 18,822 units sold.

THE TRANSFORMATION

From Launch
to Scale

There was no mature Amazon account waiting to be fixed. We started with a newly launched brand and built the infrastructure, data, advertising system and momentum required to create meaningful growth.

Starting Point
$0
→
First Full Year
$766K+
THE RESULT

$0 → $766K+

Valbouren Labs went from a newly launched Amazon brand with no established growth engine to more than $766K in annual sales during its first full calendar year.